SportsArt
Fitness signs agreenment with Lucille Roberts Health Club™ to become
new cardio equipment supplier
Woodinville, WA (April 20, 2005) SportsArt
Fitness, an industry leader in the design, development and manufacture of
premium quality cardiovascular fitness equipment, is pleased to announce
they have reached an agreement with Lucille Roberts Health Clubs™
to become a major cardiovascular equipment supplier for the New York-based
chain.
The 3-year agreement, worth in excess of $1.1 million dollars, is part of
an ongoing commitment by Lucille Roberts Health Clubs to provide their customers
with only the best cardiovascular fitness equipment available. The company
also plans to utilize the equipment in their newly launched franchise concept,
Lucille Roberts Fitness Express™. Featured products will include SportsArt
Fitness 6310 treadmills, E8300 elliptical machines and C5150 recumbent bicycles.
“Lucille Roberts has been searching for a manufacturer that not only
produces high quality cardio equipment but also has a customer service team
that is willing to respond to the demands of a high traffic facility and
SportsArt Fitness fits that mold,” said Kirk Roberts, President of
Lucille Roberts Health Clubs. “Our main concern in regard to equipment
is that it remain operational 24/7 and SportsArt Fitness made a commitment
to Lucille Roberts to have all of our equipment operational with little
to no down time. With membership retention being the name of the game, we
think we made the right choice with SportsArt Fitness,” concluded
Roberts.
SportsArt Fitness is equally excited about this new partnership as they
continue to gain momentum within the fitness industry. The company’s
commercial and retail sectors have reported a combined sales growth of 42%
in 2004 and building relationships at the club level is paramount within
the organization.
“We feel this is a win-win situation for both companies and we are
very pleased to move forward in our working relationship with Lucille Roberts
Health Clubs,” said Brian Davidson, National Sales Manager for SportsArt
Fitness’ Commercial Division. “SportsArt Fitness’ combination
of product innovation, strong warranty, competitive prices and "customer
focused" service approach will be an asset to their clubs as they continue
to grow and from our perspective, affiliation with a premium name like Lucille
Robert’s carries tremendous cache in the marketplace as we attempt
to build and strengthen our brand.”
About SportsArt Fitness
SportsArt Fitness is an industry leader in the design and manufacture of
high quality cardiovascular fitness equipment for home, commercial and light
industrial use. In addition to the TUV ISO 9001/9002 and ASQC 9001/9002
quality certifications, SportsArt Fitness products have also received CE
and ETL-C approval. For more information on the SportsArt Fitness brand
and their latest products visit us on the web at www.sportsartfitness.com.
About Lucille Roberts
Founded in 1970 by Lucille and Bob Roberts, Lucille Roberts has pioneered
the concept of high quality, women’s-only weight loss and fitness.
With over 50 full-sized women’s-only fitness centers in three states,
and a growing franchise division, the company generates annual sales of
$30 Million. Visit their websites at www.lucillerobertsexpress.com and www.lucilleroberts.com.
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